Aetherfield

  • Client

  • Aetherfield

  • Role

  • Graphic Designer

  • Type

  • Brand identity & risograph asset system

Aetherfield is a sustainability insights platform helping businesses reduce emissions through better data. Our goal was to develop a brand identity that mirrored the product’s values: clarity, transparency, and interconnected systems. Drawing from themes in environmental science and systems design, we developed a modular identity system that felt both analytical and alive.

High-contrast yellow halftone pattern with diagonal streaks, emulating risograph print textures. Abstract and energetic.

Why risograph?


Risograph printing was chosen not just for its distinctive look, but for its material relevance—low-waste, low-energy, and rooted in iterative production. The medium’s layered, imperfect textures visually echoed Aetherfield’s belief in “progress over perfection.” It became a metaphor for emergent systems: messy, beautiful, and always evolving. By embracing these imperfections, we helped position the brand as transparent and human-centered, even in a data-heavy space.




Halftone-style blue overlay portrait of two people—one looking to the side, the other facing forward—set against a light blue gradient background.




Building a modular language


The visual system used overlapping grid patterns, isotype-style icons, and rhythmically spaced typography to create a toolkit that could flex across touchpoints. Bold black-and-white structures were softened with organic patterns and gradient tints, all optimized for risograph’s limited ink palette. Assets were designed to degrade gracefully—holding up in both crisp vector outputs and the charmingly fuzzy edge of analog risograph prints.





Applications across media


We created a suite of risograph-ready assets including workshop posters, onboarding zines, and data dashboard overlays. These materials extended the digital product’s clean interface into a tangible ecosystem of print materials—used internally by the team and externally at climate tech conferences. Every asset was built to signal clarity without feeling sterile.




Halftone-style blue overlay of a mountain peak on a beige background, with textured shading giving it a graphic, poster-like effect.




Outcome


The risograph system gave Aetherfield a physical presence that stood apart from typical B2B climate tech brands. It communicated care, imperfection, and intelligence in equal measure. The system is still in use today for hiring packets, sales decks, and team culture moments—proof that sustainable design can be both principled and playful.

  • A torn grayscale portrait collage of a face placed over vivid pink and green florals. Visually layered and surreal, evoking glitch and distortion.
  • Project 01

    Split Signal

  • Black and white portrait of a person wearing glasses centered on a vivid yellow square, framed by a deep brown background. Clean and graphic.
  • Project 02

    Color Holding

  • High-contrast yellow halftone pattern with diagonal streaks, emulating risograph print textures. Abstract and energetic.
  • Project 03

    Aetherfield

Let’s work together

© 2025

Home

Work

About

Colin Gridley

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Aetherfield

  • Client

  • Aetherfield

  • Role

  • Graphic Designer

  • Type

  • Brand identity & risograph asset system

Aetherfield is a sustainability insights platform helping businesses reduce emissions through better data. Our goal was to develop a brand identity that mirrored the product’s values: clarity, transparency, and interconnected systems. Drawing from themes in environmental science and systems design, we developed a modular identity system that felt both analytical and alive.

High-contrast yellow halftone pattern with diagonal streaks, emulating risograph print textures. Abstract and energetic.

Why risograph?


Risograph printing was chosen not just for its distinctive look, but for its material relevance—low-waste, low-energy, and rooted in iterative production. The medium’s layered, imperfect textures visually echoed Aetherfield’s belief in “progress over perfection.” It became a metaphor for emergent systems: messy, beautiful, and always evolving. By embracing these imperfections, we helped position the brand as transparent and human-centered, even in a data-heavy space.




Halftone-style blue overlay portrait of two people—one looking to the side, the other facing forward—set against a light blue gradient background.




Building a modular language


The visual system used overlapping grid patterns, isotype-style icons, and rhythmically spaced typography to create a toolkit that could flex across touchpoints. Bold black-and-white structures were softened with organic patterns and gradient tints, all optimized for risograph’s limited ink palette. Assets were designed to degrade gracefully—holding up in both crisp vector outputs and the charmingly fuzzy edge of analog risograph prints.





Applications across media


We created a suite of risograph-ready assets including workshop posters, onboarding zines, and data dashboard overlays. These materials extended the digital product’s clean interface into a tangible ecosystem of print materials—used internally by the team and externally at climate tech conferences. Every asset was built to signal clarity without feeling sterile.




Halftone-style blue overlay of a mountain peak on a beige background, with textured shading giving it a graphic, poster-like effect.




Outcome


The risograph system gave Aetherfield a physical presence that stood apart from typical B2B climate tech brands. It communicated care, imperfection, and intelligence in equal measure. The system is still in use today for hiring packets, sales decks, and team culture moments—proof that sustainable design can be both principled and playful.

  • A torn grayscale portrait collage of a face placed over vivid pink and green florals. Visually layered and surreal, evoking glitch and distortion.
  • Project 01

    Split Signal

  • Black and white portrait of a person wearing glasses centered on a vivid yellow square, framed by a deep brown background. Clean and graphic.
  • Project 02

    Color Holding

  • High-contrast yellow halftone pattern with diagonal streaks, emulating risograph print textures. Abstract and energetic.
  • Project 03

    Aetherfield

Let’s work together

© 2025

Home

Work

About

Colin Gridley

Back to projects

Aetherfield

  • Client

  • Aetherfield

  • Role

  • Graphic Designer

  • Type

  • Brand identity & risograph asset system

Aetherfield is a sustainability insights platform helping businesses reduce emissions through better data. Our goal was to develop a brand identity that mirrored the product’s values: clarity, transparency, and interconnected systems. Drawing from themes in environmental science and systems design, we developed a modular identity system that felt both analytical and alive.

High-contrast yellow halftone pattern with diagonal streaks, emulating risograph print textures. Abstract and energetic.

Why risograph?


Risograph printing was chosen not just for its distinctive look, but for its material relevance—low-waste, low-energy, and rooted in iterative production. The medium’s layered, imperfect textures visually echoed Aetherfield’s belief in “progress over perfection.” It became a metaphor for emergent systems: messy, beautiful, and always evolving. By embracing these imperfections, we helped position the brand as transparent and human-centered, even in a data-heavy space.




Halftone-style blue overlay portrait of two people—one looking to the side, the other facing forward—set against a light blue gradient background.




Building a modular language


The visual system used overlapping grid patterns, isotype-style icons, and rhythmically spaced typography to create a toolkit that could flex across touchpoints. Bold black-and-white structures were softened with organic patterns and gradient tints, all optimized for risograph’s limited ink palette. Assets were designed to degrade gracefully—holding up in both crisp vector outputs and the charmingly fuzzy edge of analog risograph prints.





Applications across media


We created a suite of risograph-ready assets including workshop posters, onboarding zines, and data dashboard overlays. These materials extended the digital product’s clean interface into a tangible ecosystem of print materials—used internally by the team and externally at climate tech conferences. Every asset was built to signal clarity without feeling sterile.




Halftone-style blue overlay of a mountain peak on a beige background, with textured shading giving it a graphic, poster-like effect.




Outcome


The risograph system gave Aetherfield a physical presence that stood apart from typical B2B climate tech brands. It communicated care, imperfection, and intelligence in equal measure. The system is still in use today for hiring packets, sales decks, and team culture moments—proof that sustainable design can be both principled and playful.

  • A torn grayscale portrait collage of a face placed over vivid pink and green florals. Visually layered and surreal, evoking glitch and distortion.
  • Project 01

    Split Signal

  • Black and white portrait of a person wearing glasses centered on a vivid yellow square, framed by a deep brown background. Clean and graphic.
  • Project 02

    Color Holding

  • High-contrast yellow halftone pattern with diagonal streaks, emulating risograph print textures. Abstract and energetic.
  • Project 03

    Aetherfield

Let’s work together